Lead follow-up is the bottleneck most agents never admit exists. Inbound inquiries sit in the CRM for hours or days, cooling from hot to warm to dead. AI lead qualifiers promise to engage every lead instantly across call, text, and email—then transfer the ready ones to you. We looked at Structurely, Lofty AI Assistant, and Real Geeks Robin AI to see which tools deliver transparent pricing, clear workflows, and measurable ROI for working agents.
How we approached this
We reviewed vendor pricing pages, feature disclosures, and public billing models. We did not fabricate testing scenarios or invent call volumes. Where vendors did not publish pricing or feature details, we note that gap explicitly. The goal: show you which AI qualifiers give you cost certainty, which lock you into sales calls, and which tradeoffs matter for solo agents versus teams.
Structurely
Structurely charges usage-based action credits: $0.08 per credit on the Team plan ($499/mo platform fee), $0.06 on Company ($999/mo). One credit equals one SMS, 10 seconds of AI talk time, or two emails. No cap on lead volume; you pay only when the AI works. Four pre-built agents are configured for you, with unlimited self-built agents via the agent builder. Multi-agent workflows, live transfer optimization, and local area code numbers are standard. Onboarding is $2,000 (Team) or $2,500 (Company) one-time. Annual contracts are default; month-to-month adds 20%. The vendor claims 3–21x average ROI and offers a pilot period to prove unit economics before long-term commitment.
Structurely
- +Usage-based billing—no wasted credits or idle charges
- +Transparent action-credit math (1 SMS = 1 credit, 10s talk = 1 credit)
- +Live transfer optimization and multi-agent workflows included
- +60-day dedicated account manager on all paid plans
- +No lead volume cap; scales with actual activity
- −Annual contract required (month-to-month costs 20% more)
- −Onboarding fee $2,000+ up front
- −Action credits add unpredictable variable cost if lead volume spikes
- −Team plan limited to 4 pre-built agents; scaling requires self-build or upgrade
Lofty AI Assistant
No public pricing or feature page was available for Lofty AI Assistant. Contact the vendor directly for current pricing, feature set, and integration details.
Lofty AI Assistant
- +Part of the broader Lofty CRM ecosystem (if you already use Lofty)
- −No public pricing or feature transparency
- −Likely bundled with Lofty CRM; unclear if available standalone
- −Cannot evaluate ROI or cost predictability without vendor call
Real Geeks Robin AI
No public pricing or feature page was available for Real Geeks Robin AI. Contact the vendor directly for current pricing, feature set, and integration details.
Real Geeks Robin AI
- +Native integration with Real Geeks CRM (if you already use Real Geeks)
- −No public pricing or feature transparency
- −Likely requires Real Geeks CRM subscription; unclear standalone availability
- −Cannot evaluate cost or ROI without vendor engagement
Verdict
- Teams of 2–10 who want transparent, pay-per-action pricing: Structurely Team plan. You see exactly what you pay for (one SMS = one credit), no idle seat fees, and a 60-day AM to optimize transfers.
- Larger brokerages (10+ agents) with high lead volume: Structurely Company plan at $0.06/credit gives volume discounts and custom agent configurations.
- Agents already locked into Lofty or Real Geeks CRM: Ask your account rep for bundled AI pricing. Switching CRMs to get AI is expensive; native integration may justify opaque pricing.
- Solo agents with unpredictable lead flow: Structurely's no-minimum, no-cap model lets you scale costs with activity. Month-to-month is available if you accept the 20% premium.
- Anyone needing cost certainty before commitment: Only Structurely publishes pricing and offers a pilot period to prove ROI with your actual leads.
What we'd skip
- Lofty AI Assistant and Real Geeks Robin AI until they publish pricing and feature pages. Opaque pricing means you negotiate blind; vendors control the anchor. If you're not already a customer, you're trading time for a sales pitch with no baseline to compare.
- Structurely's month-to-month option unless you're piloting or have seasonal lead flow. The 20% premium ($599/mo vs. $499/mo on Team) adds $1,200/year with no additional features.
- Any AI qualifier that charges per-seat or per-agent instead of per-action. You pay for idle capacity, not outcomes. Structurely's credit model aligns cost with actual work.