Real estate CRMs split into two camps: lead engines that bundle advertising, and pure workflow tools that connect to your existing stack. Follow Up Boss and Sierra Interactive prioritize integration depth and agent productivity. Lofty sells an all-in-one platform with built-in ad management. kvCORE sits behind Inside Real Estate's paywall with no public pricing. We reviewed current pricing pages and feature lists to surface the trade-offs.
How we approached this
We pulled pricing directly from vendor sites in May 2026. No invented test calls or fabricated closing counts. We mapped published plan tiers, seat limits, and feature gates. Where pricing was unavailable, we note it. Integration claims come from vendor marketing pages. Public customer testimonials appear where vendors surface them.
Follow Up Boss
Follow Up Boss sells workflow simplicity and 250+ integrations. The vendor markets to solo agents and teams who want a clean CRM that connects to any lead source. AI features like smart summaries and predictive lead scoring ship standard. Calling is an add-on for the entry tier.
Follow Up Boss
- +250+ integrations including Zillow, email-to-lead tools, and calendar sync
- +AI features (smart summaries, suggested tasks, predictive lead prioritization) included in all plans
- +7-day-a-week phone and email support with no contract
- +Smart Lists and Action Plans automate follow-up without custom workflows
- +Annual billing saves two months (Grow $58/month, Pro $416/month)
- −Calling costs extra on Grow plan ($39/user monthly, $33/user annually)
- −Team inboxes and call reporting locked to Pro tier and above
- −No built-in lead generation; bring your own sources
- −Additional users on Pro cost $49/month, $41/month annual
Lofty
Lofty (formerly Chime) bundles CRM, IDX websites, dialer, and paid lead generation into tiered packages. The vendor lists four plans—Agent, Team, Broker, Enterprise—but pricing requires a demo request. Feature descriptions mention AI assistants (Sales Agent, Social Agent, Homeowner Agent) and over 33 lead generation methods including Google PPC, direct mail, and Lofty Bloom for hyper-local leads with zip exclusivity.
Lofty
- +Integrated lead generation: Google PPC, Facebook ads, direct mail, Google LSA, and Lofty Bloom
- +AI agents for 24/7 lead capture (Sales Agent), social posting (Social Agent), and database mining (Homeowner Agent)
- +Transaction management and back-office services included at higher tiers
- +Social Studio automates social media marketing
- +Closely mobile app for home search experience
- −No transparent pricing; all plans require demo request
- −Ad campaigns add 20% management fee; Home Evaluation Page costs $70/month if no IDX site
- −Lead estimates (20-30 buyer leads, 10-20 seller leads) are historical averages, not guarantees
- −White-label and advanced routing available only on Broker/Enterprise tiers
- −Lender co-op splits marketing cost but limits to Accelerator and Enterprise plans
kvCORE
kvCORE, owned by Inside Real Estate, offers CRM, IDX websites, and behavior-based lead scoring. No pricing page was accessible in the research bundle. The platform is known for MLS integration depth and broker-level tools, but current plan details require direct vendor contact.
kvCORE
- +Deep MLS integration and behavioral lead scoring
- +Broker-friendly tools for managing large agent networks
- +IDX websites with behavior tracking
- −No public pricing or feature comparison available
- −Requires demo to see plan tiers and seat costs
- −Less transparency than competitors
Sierra Interactive
Sierra Interactive sells three tiers: Starter for solo agents, Essential for evolving teams, and Growth for high-volume operations. Plans include users, IDX website tiers (Ace, Pro, Exec, Luxury, Pinnacle), and integrations. The vendor waives setup fees on annual contracts. Additional users scale down in cost as team size grows.
Sierra Interactive
- +Transparent per-user pricing: $75/user (Starter), $60/user for 4-10 on Essential, $25/user for 11+ on Essential, down to $5/user for 50+ on Growth
- +No setup fee on annual plans; $500 one-time on monthly
- +Website options scale by plan: Ace/Pro on Starter, add Exec/Luxury/Pinnacle on Essential/Growth
- +Growth tier includes 90-day onboarding, two hours additional training, dedicated support
- +MLS feeds: one included, $25/additional on all tiers
- −Monthly pricing expensive: Starter $359.95, Essential $474.95, Growth $724.95 plus $500 setup
- −Essential and Growth tiers required for premium website designs (Exec, Luxury, Pinnacle)
- −Agent Site Manager costs extra ($50/month) on Starter
- −30-day onboarding on Starter vs. 60-90 days on higher plans
- −Feature list on pricing page cuts off mid-sentence; full comparison unclear
Verdict
- Solo agents who value simplicity and integration breadth: Follow Up Boss Grow plan ($69/month, add calling if needed). Seven-day support, no contract, AI features standard.
- Small teams (3-5 agents) scaling up: Sierra Interactive Essential ($399.95/month annual, 3 users). Transparent per-seat pricing, included MLS feed, 60-day onboarding.
- Teams buying leads and want bundled advertising: Lofty Team or Broker tier. Request pricing; expect ad management fees and lender co-op options.
- High-volume teams (10+ agents) needing priority support: Follow Up Boss Pro ($499/month for 10 users) or Sierra Interactive Growth ($599.95/month for 5 users, $10-25/user for 6-49 additional).
- Brokers managing large agent networks: kvCORE if MLS depth is critical; request demo for current pricing.
What we'd skip
- Follow Up Boss Grow without calling add-on if you need AI features that rely on call data. The vendor notes AI results improve with calling enabled.
- Lofty ad campaigns if you already run your own Google/Facebook ads. The 20% management fee and opaque lead estimates make ROI hard to forecast.
- Sierra Interactive monthly billing. The $60-125/month premium over annual pricing plus $500 setup fee makes little sense unless you're testing short-term.
- kvCORE if you need transparent pricing up front. The lack of a public pricing page adds friction to budgeting.
