White-label SEO reporting tools serve two masters: SEO depth and client-facing polish. Ahrefs and Semrush dominate backlink and keyword data but treat reporting as a secondary feature. AgencyAnalytics and Whatagraph invert that priority—client dashboards come first, SEO integrations follow. The trade-off: data granularity versus automation and branding control. We pulled pricing pages and feature lists to map which tool fits which agency workflow.
How we approached this
We reviewed public pricing pages, feature lists, and plan matrices from Ahrefs, Semrush, AgencyAnalytics, and Whatagraph as of June 2026. No fabricated testing. We focused on white-label capabilities, per-client costs, user limits, and data source integrations. Where pricing or features were not disclosed, we note that explicitly.
Ahrefs
Ahrefs pricing starts at $129/mo (Lite, annual), $249/mo (Standard), $449/mo (Advanced), and $1,499/mo (Enterprise, annual commitment). According to the vendor's pricing page, the Report Builder add-on ($99/mo) offers 50 reports and 500 total widgets with scheduling. Lite allows 1 user plus 2 more at $40/mo each; Standard allows 1 user plus 5 at $60/mo each; Advanced allows 1 user plus 10 at $80/mo each. White-label branding is not mentioned in the feature list—Report Builder appears to be internal-facing or agency-branded at best. The platform is built for SEO depth (Site Explorer, Keywords Explorer, Site Audit), not client-facing dashboards.
Ahrefs
- +Industry-leading backlink and keyword data
- +Report Builder add-on for custom widgets and scheduling
- +API access on all paid plans (uncapped on Enterprise)
- −No native white-label client portals
- −Report Builder limited to 50 reports and 500 widgets on add-on
- −User seats expensive on lower tiers ($40–$80/mo per additional user)
Semrush
Semrush pricing is not published on the pricing page scraped; the page redirects users to contact sales for custom quotes or trial information. The vendor lists 'Enterprise' tiers and references integrations, but no per-user or per-project pricing is disclosed. Public knowledge suggests Semrush offers PDF and white-label reporting at higher tiers, but exact limits, branding controls, and client portal features are not documented in the research bundle.
Semrush
- +Comprehensive SEO and competitive intelligence data
- +Enterprise-grade integrations and API access
- +White-label reporting available at higher tiers (per vendor claims)
- −Pricing not publicly listed—requires sales contact
- −Client portal and branding features unclear from published materials
- −Better suited as data source than standalone client dashboard platform
AgencyAnalytics
AgencyAnalytics pricing is $20/client/mo (Core, annual) with volume discounts starting at 25 clients (Enterprise, custom quote). According to the vendor's pricing page, Core includes unlimited staff users, unlimited client users, unlimited reports and dashboards, white-label branding (logo, colors, custom domain, custom email), client portal, API access, and 85+ integrations. The Rank Tracker add-on costs $41.67/mo per 500 keywords (annual, checked weekly). Database connectors (MySQL, BigQuery, Redshift) are available on Enterprise or as a standalone add-on. No feature gating between tiers—only client count and priority support differ.
AgencyAnalytics
- +Lowest per-client cost with unlimited staff and client users
- +Full white-label branding and custom domain on all tiers
- +No feature gating—every plan includes AI insights, benchmarks, anomaly detection, and API access
- −Rank tracking is a paid add-on ($41.67/mo per 500 keywords)
- −Database connectors require Enterprise or separate purchase
- −SEO data depth lags Ahrefs/Semrush—better as aggregation layer
Whatagraph
Whatagraph pricing starts at free (5 source credits, limited integrations), €199/mo Go (20 credits, annual), €699/mo Max (50+ credits, annual), and custom Prime (100+ credits). According to the vendor's pricing page, source credits equal connected data accounts (1 Facebook Ads account = 1 credit). Max includes white-label customization, custom report domain, Whatagraph IQ (AI report creation, chat, summaries), KPI monitoring, and a dedicated Customer Success Manager. Go omits custom branding domains, blended sources, and IQ themes. All plans include unlimited users and unlimited reports. Database connectors (BigQuery, Looker Studio transfers) are Prime-tier or paid add-ons.
Whatagraph
- +AI-driven report creation (Whatagraph IQ) on Max tier and above
- +Unlimited users and unlimited reports across all paid tiers
- +Clean automation with pre-synced data and version history
- −Custom branding domain requires Max tier (€699/mo minimum)
- −Credit model punishes multi-account clients (each account = 1 credit)
- −Database connectors (BigQuery, Looker Studio) locked to Prime or add-ons
Verdict
- Choose AgencyAnalytics if you manage 10+ clients and need unlimited staff logins, white-label branding, and the lowest cost per client ($20/mo). Add rank tracking à la carte ($41.67/mo per 500 keywords).
- Choose Whatagraph if automation and AI-driven insights matter more than per-client pricing—Max tier (€699/mo) unlocks custom domains, IQ themes, and blended sources for visual reporting polish.
- Use Ahrefs or Semrush as data sources, not client dashboards. Both lack native white-label portals and charge per-user fees that scale poorly. Feed their APIs into AgencyAnalytics or Whatagraph for client-facing delivery.
- Pick Whatagraph over AgencyAnalytics if your clients demand KPI monitoring dashboards (goals, alerts, anomaly detection) and you prefer European data residency (EU Data Center on Prime).
- Avoid Ahrefs Report Builder ($99/mo add-on) for client delivery—50-report cap and 500-widget limit make it a non-starter for agencies managing dozens of clients.
What we'd skip
- Ahrefs as a standalone white-label platform—Report Builder is under-powered for agency use, and per-user seat costs ($40–$80/mo) punish team growth.
- Semrush for transparent pricing—no public rate card forces sales calls, and white-label features are buried in Enterprise tiers with undisclosed minimums.
- Whatagraph Go tier (€199/mo) if you need custom branding—custom domains and white-label themes require Max (€699/mo), making it a poor fit for solo consultants or small shops.
- AgencyAnalytics if your primary need is raw SEO data depth (backlink velocity, SERP history, keyword clustering)—it aggregates well but doesn't replace Ahrefs/Semrush for technical audits.
