Follow Up Boss vs Lofty for Real Estate Agents in 2026
Head-to-head: Follow Up Boss offers transparent pricing and unlimited contacts; Lofty bundles AI tools and lead gen but hides costs behind demos.
Follow Up Boss and Lofty both promise to organize leads and automate follow-up, but they differ sharply on pricing transparency, feature bundling, and target user. Follow Up Boss publishes tiered monthly rates and charges per-user; Lofty gates pricing behind sales demos and bundles lead generation, AI agents, and brand advertising into custom packages. If you want predictable costs and straightforward CRM workflows, Follow Up Boss is simpler. If you need lead gen, IDX websites, and multi-channel marketing in one vendor and can negotiate pricing, Lofty offers more under one roof.
Follow Up Boss
- +Transparent published pricing: Grow plan at $69/user/month, Pro at $499/month for 10 users, Platform at $1,000/month for 30 users
- +Unlimited contacts, lead sources, and integrations on every plan
- +7-day-a-week phone and email support included in all plans
- +AI features (smart summaries, suggested tasks, predictive lead prioritization) included on Pro and Platform tiers
- +No contract; cancel any time
- +Simple add-ons: calling at $39/user/month on Grow, unlimited calling and texting included in Pro and Platform
- +Over 250 integrations listed
- −Calling and texting cost extra on Grow plan ($39/user/month add-on)
- −AI features limited on Grow plan; full AI suite requires Pro or Platform
- −No built-in lead generation or IDX website tools; must integrate third parties
- −Platform tier pricing jumps to $1,000/month for 30 users
Lofty
- +Bundled platform includes CRM, IDX websites, lead generation (33+ methods listed), transaction management, and mobile apps
- +AI suite: AI Assistant, Sales Agent (virtual ISA), Social Agent, Homeowner Agent for automated lead nurturing and social posting
- +Lead gen offerings: Google PPC, Google LSA (pay-per-lead), direct mail, Lofty Bloom (hyper-local with zip exclusivity), brand advertising
- +Over 50 live training sessions weekly for customers
- +White-label options and customizable org structure on higher tiers
- +Back-office services available for operations support
- −No published pricing; all tiers require demo and custom quote
- −Contact/lead limits apply on lower tiers; unlimited contacts not standard
- −Lead generation requires separate purchase and 20% ad management fee on some campaigns
- −Estimated lead volumes (e.g., 20-30 buyer leads) are not guaranteed
- −Complexity: bundling CRM, websites, and ad campaigns may overwhelm solo agents seeking simple CRM
Follow Up Boss wins for solo agents and small teams who value transparent pricing, unlimited contacts, and 7-day-a-week phone support. Lofty wins for teams and brokers ready to buy lead generation, branded websites, and AI automation as a bundle and willing to negotiate custom pricing.
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