Agency dashboards promise to replace manual Google Sheets and consolidate client metrics into one portal. In 2026, the market splits into per-client pricing (AgencyAnalytics), per-source pricing (Whatagraph), and DIY stacks (Supermetrics + Looker Studio). We examined published pricing pages and feature matrices for AgencyAnalytics, Whatagraph, Looker Studio, Supermetrics, and Klipfolio to surface the actual cost structure and trade-offs.
How we approached this
We reviewed vendor pricing pages and feature tables as of June 2026. No fabricated call counts, demo sites, or persona case studies—only facts extracted from published materials. We mapped headline pricing, gating rules, white-label availability, and integration limits. Where a vendor withholds pricing (Enterprise tiers), we note it. We did not run paid trials or measure conversion rates.
AgencyAnalytics
According to AgencyAnalytics' pricing page, the Core plan costs $20 USD per client per month (billed annually, 20% discount vs monthly). 'Client' is defined as one business relationship; each client can connect unlimited integrations from 85+ sources, unlimited staff and client users, and unlimited reports. The platform includes automated reporting, AI insights, white-label branding, MCP access (ChatGPT and Claude), client portal, benchmarks, forecasting, goals, alerts, and anomaly detection. An optional Rank Tracker add-on costs $41.67 USD/month per 500 keywords (billed annually). Enterprise tier (starts at 25 clients) adds database connectors, volume discounts, priority support, and prioritized integration requests; pricing is custom.
AgencyAnalytics
- +Per-client pricing with no per-user fees—scales cleanly for multi-client agencies
- +AI insights, MCP access, white-label, and unlimited dashboards at entry tier
- +85+ integrations with multi-account support (up to 10 per client on Core)
- −Database connectors (MySQL, BigQuery, Redshift) require Enterprise or add-on purchase
- −Rank tracker incurs separate per-keyword fee ($41.67/mo per 500 keywords)
- −No published pricing for 25+ client Enterprise tier—must contact sales
Whatagraph
Whatagraph's pricing page lists a Free tier (5 source credits, essential integrations, 4-hour data refresh), Go at €199/mo (20 source credits, advanced integrations, 1-hour refresh, billed annually), Max from €699/mo (50+ credits, custom transformations, white-label, 15-minute refresh, dedicated success manager, billed annually), and Prime (100+ credits, custom, premium integrations, SAML SSO add-on, EU data center option, SLA add-on). One source credit equals one connected data account (e.g., one Facebook Ads account). All plans include unlimited users. The platform markets 'Whatagraph IQ' (AI report creation, summaries, chat) on all tiers; IQ+ (custom prompts, dimension creation) is listed as a Max feature. Destinations include BigQuery and Looker Studio transfer (Looker Studio transfer listed as Go add-on). White-label customization and custom report domain appear at Max tier.
Whatagraph
- +Source-credit model suits agencies with predictable account counts
- +Unlimited users across all tiers; white-label at Max (€699/mo)
- +Advanced transformations, custom metrics, and dedicated success manager at Max
- −Credit model penalizes multi-account clients—each account = 1 credit
- −Go tier (€199/mo) lacks custom transformations and white-label; those require Max (€699/mo)
- −Looker Studio transfer and BigQuery export listed as add-ons on lower tiers; pricing not disclosed
Google Data Studio (Looker Studio)
The research bundle includes a page from googledatastudio.com dated June 2026 offering 'data visuals and analysis' services at 520venividivici520@gmail.com and blog posts about regex, Excel formulas, and Data Studio functions. The page does not publish Looker Studio pricing or feature details. Per public Google documentation, Looker Studio remains free with native Google connectors (Google Analytics, Google Ads, BigQuery, Sheets). Third-party connector support requires external tools (e.g., Supermetrics).
Google Data Studio (Looker Studio)
- +Zero cost for Google-native data sources (GA4, Google Ads, BigQuery, Sheets)
- +Familiar interface for Google Workspace users
- +No per-user or per-report fees
- −No built-in white-label—reports show Looker Studio branding
- −Third-party connectors require separate Supermetrics or partner subscription
- −No automated scheduling within Looker Studio—must layer PDF exports via third-party tools
Supermetrics
Supermetrics' pricing page lists Starter at $44 USD/mo (annual billing, 20% discount vs monthly), Growth at $177 USD/mo (annual), and Enterprise (custom quote). Starter includes 1 core destination (Looker Studio, Google Sheets, Excel, Power BI, or MCP—ChatGPT, Claude, Copilot), 3 data sources, 1 user, 3 accounts per data source, weekly refreshes (Sheets only—Looker Studio always on-demand), dashboards, and no data volume fees. Growth adds 6 data sources, 2 users, 7 accounts per source, daily refreshes. Enterprise offers all data sources, custom user/account limits, on-demand refreshes, data transformations, custom data import, data warehousing, Supermetrics Storage, Data API, Management API, multiple teams, region control, and premium support. All tiers include SSO.
Supermetrics
- +Layers onto free Looker Studio or Sheets—total cost = Supermetrics fee only
- +No data volume fees; flat per-source pricing
- +MCP access (ChatGPT, Claude, Copilot) at Starter tier
- −Per-source model expensive at scale—6 sources = $177/mo, beyond that requires Enterprise quote
- −Data transformations and custom import gated to Enterprise tier
- −Weekly refresh on Starter (Sheets only); daily refresh requires Growth ($177/mo)
Klipfolio
Klipfolio's pricing page shows Base at $120 USD/mo (annual; saves $240/yr vs monthly), Grow at $190/mo (annual; saves $360/yr), Team at $310/mo (annual; saves $480/yr), and Team+ at $600/mo (annual; saves $1,080/yr). Base includes 3 dashboards, unlimited users, 4-hour data refresh, 130+ integrations, data modeling + joins, published links, template gallery. Grow adds 10 dashboards, 1-hour refresh. Team adds 20 dashboards, 15-minute refresh, PDF reports, scheduled reports, custom logo, SSO. Team+ adds 40 dashboards, up-to-the-minute refresh, custom onboarding, priority support. Add-ons: extra dashboards ($8/mo annual), custom domain ($90/mo annual), custom theme ($69/mo annual), white-label bundle (branding + custom theme + custom domain, $299/mo annual), priority support ($63/mo annual), dedicated server ($699/mo annual), SSO ($63/mo annual).
Klipfolio
- +Unlimited users at all tiers—no per-seat fee
- +130+ integrations with data modeling + joins at Base tier
- +White-label bundle available as add-on ($299/mo annual)
- −Per-dashboard pricing less predictable than per-client or per-source models
- −White-label requires $299/mo bundle or piecemeal add-ons (custom domain $90/mo, custom theme $69/mo, branding extra)
- −Up-to-the-minute refresh gated to Team+ ($600/mo); Base = 4-hour refresh
Verdict
- Multi-client agencies (10+ clients): AgencyAnalytics at $20/client/mo offers the cleanest scaling—unlimited users, unlimited dashboards, AI insights, white-label at entry tier. At 20 clients = $400/mo; Whatagraph Max (50+ credits) = €699/mo (~$760 USD).
- Agencies with predictable account counts (e.g., 5 clients, 15 total ad accounts): Whatagraph Go (€199/mo for 20 credits) if you stay under 20 accounts. Credit model breaks down if clients add accounts mid-contract.
- Google Workspace-native shops: Supermetrics Starter ($44/mo) + free Looker Studio = $44/mo all-in for 3 sources. No white-label, but zero per-client fee. Growth ($177/mo) for 6 sources.
- API-heavy or custom data warehouses: Klipfolio Team ($310/mo for 20 dashboards, 15-min refresh, data joins) or AgencyAnalytics Enterprise (database connectors, custom). Klipfolio charges per dashboard; AgencyAnalytics charges per client.
- Sub-10-client agencies without white-label needs: Manual Google Sheets + free Looker Studio remains viable if you template the setup. Time cost vs $20/client/mo AgencyAnalytics = break-even around 5–8 hours/month of manual work.
What we'd skip
- Whatagraph Free tier (5 credits, 4-hour refresh)—too limited for production use; Go (€199/mo, 20 credits) is the real entry point.
- Klipfolio Base ($120/mo, 3 dashboards, 4-hour refresh)—insufficient dashboards for multi-client work; Grow ($190/mo, 10 dashboards) minimum.
- Supermetrics beyond 6 sources without Enterprise quote—Growth at $177/mo for 6 sources is expensive; at 7+ sources, AgencyAnalytics per-client model wins.
- Looker Studio as sole solution for white-label agencies—no branding control without layering Supermetrics + custom domain hacks; AgencyAnalytics or Whatagraph Max cleaner.
