Agency SEO audits demand three things: crawl depth to surface technical issues, white-label reports clients can read, and multi-project management so one analyst can handle ten accounts. Ahrefs and Semrush anchor the crawl-and-keyword side; AgencyAnalytics and Whatagraph focus on cross-channel reporting with limited native SEO crawl. Below is what each vendor lists on public pricing pages—no invented test data, no fabricated case studies.
How we approached this
We reviewed vendor pricing pages on June 17, 2026. Ahrefs publishes tiered crawl credits and project limits. Semrush's pricing page shows only a signup CTA; no feature grid or monthly rates appear in the snapshot. AgencyAnalytics and Whatagraph list per-client or source-credit pricing but do not claim built-in site-crawl engines. If a vendor does not publish a spec, we note the omission rather than guess.
Ahrefs
Ahrefs Site Audit allocates crawl credits by plan tier. Lite grants 100,000 credits and 5 projects for $129/mo (annual). Standard increases to 500,000 credits, 20 projects, and 1 user seat plus 5 add-on seats at $60 each, for $249/mo. Advanced pushes to 1,500,000 credits, 50 projects, and 10 add-on seats at $80 each, for $449/mo. Enterprise starts at $1,499/mo with uncapped API access and unlimited historical data. The pricing page specifies 'always-on audit' under Site Audit, suggesting scheduled or continuous crawl checks. White-label is not mentioned; Report Builder is listed as a $99/mo add-on with 50 reports and 500 widgets. No native client-portal or white-label branding features appear in the published plan grid.
Ahrefs
- +Transparent crawl-credit allocation per tier
- +Fifty-project ceiling on Advanced covers mid-size agencies
- +Always-on audit mode for continuous monitoring
- +Add-on user seats scale to 10 on Advanced
- −No white-label or client-portal feature in base plans
- −Report Builder add-on costs extra; 50-report cap may constrain high-volume agencies
- −Standard tier caps add-on users at 5, limiting team expansion
Semrush
Semrush's public pricing page in the research snapshot displays navigation links for 'Pricing,' 'Free Trial,' and 'Enterprise' but includes no monthly rate table, feature breakdown, or crawl-credit specification. The page footer lists 'Enterprise SEO,' 'Enterprise AIO,' and 'Enterprise SI,' indicating enterprise-tier offerings exist, but no per-tier pricing or project limits are visible. Without published specs, we cannot confirm crawl depth, white-label capability, or multi-project management defaults.
Semrush
- +Enterprise tiers exist (Enterprise SEO, AIO, SI listed in footer)
- +Free trial available per page header
- −Zero public pricing or feature-tier detail on the snapshot
- −Crawl-credit allocation unknown
- −White-label and multi-project management capabilities not disclosed
AgencyAnalytics
AgencyAnalytics charges $20/client/mo (annual billing) on the Core plan. Each client represents one business relationship; integrations are unlimited, and the platform supports 85+ data sources including Google Analytics, Google Search Console, and Google Sheets. White-label branding (logo, color scheme, custom domain, custom email) and a client-access portal are included. Goals, alerts, and anomaly detection appear in the feature grid. An optional Rank Tracker add-on costs $41.67/mo per 500 keywords (annual). The pricing page lists 'AI Summary,' 'Ask AI,' and 'Benchmarks,' but no native site-audit or crawl-credit feature is mentioned. Database connectors (MySQL, Google BigQuery, Amazon Redshift) are available on the Enterprise tier, which starts at 25 clients and uses volume-based discount pricing (contact sales for quote).
AgencyAnalytics
- +White-label branding and client portal in base Core plan
- +Eighty-five-plus integrations including GSC and GA4
- +Unlimited staff and client users at every tier
- +AI Summary and Ask AI features for client-facing insights
- −No native site-crawl or audit engine listed
- −Rank Tracker is a paid add-on; 500 keywords may require multiple packages for large clients
- −Database connectors locked to Enterprise tier
Whatagraph
Whatagraph uses a source-credit model: one credit equals one connected data account (e.g., one Facebook Ads account). The Go plan costs €199/mo (annual) and includes 20 source credits, essential integrations, pre-made templates, and Whatagraph IQ (report creation, chat, summaries). Max starts at €699/mo (annual) with 50+ source credits, advanced integrations, data groups and blends, white-label reports, KPI overviews with alerts, and a Dedicated Success Manager. Prime (100+ source credits, custom pricing) adds premium integrations, custom report domain, public API access, transfer to BigQuery and Looker, and priority support. The feature grid lists 'Pre-made transformations' on Go and 'Custom transformations' on Max, but no site-audit or crawl engine appears. White-label customization (logo, color, custom domain) is available on Max and Prime.
Whatagraph
- +White-label reports and custom domain on Max tier
- +Data blends and KPI overviews with alerts for multi-channel dashboards
- +BigQuery and Looker Studio transfer on Prime for advanced data warehousing
- +Whatagraph IQ includes AI-powered report creation and summaries
- −No native site-crawl or SEO audit feature listed
- −Source-credit model scales cost with account count; 20 credits on Go may not cover large multi-client setups
- −Max tier (€699/mo) required for white-label; Go omits branding customization
Verdict
- Pick Ahrefs if you need transparent crawl-credit allocation (100k–1.5M per tier) and multi-project management up to 50 projects. Expect to pay $99/mo extra for Report Builder; white-label is not included.
- Skip Semrush until you request a quote—the public pricing page provides no feature grid, crawl-credit spec, or monthly rate.
- Pick AgencyAnalytics if white-label client portals and unlimited integrations matter more than native site crawl. At $20/client/mo, cost scales predictably; add Rank Tracker ($41.67/mo per 500 keywords) if keyword monitoring is essential.
- Pick Whatagraph if you manage cross-channel reporting (paid, social, analytics) for multiple clients and need white-label branding. Max tier (€699/mo) unlocks data blends and alerts; Prime adds BigQuery/Looker transfer for advanced warehousing.
- Pair Ahrefs (or Semrush, if pricing aligns) with AgencyAnalytics or Whatagraph to combine deep site-audit crawl with white-label client dashboards. Neither reporting platform replaces a dedicated crawl engine.
What we'd skip
- Semrush as a first choice—request a detailed quote before evaluating feature parity with Ahrefs.
- AgencyAnalytics or Whatagraph if your primary deliverable is technical SEO audits; neither lists a native site-crawl engine.
- Ahrefs Report Builder add-on if your agency already uses AgencyAnalytics or Whatagraph for white-label reporting; the $99/mo duplication may not justify 50-report capacity.
- Whatagraph Go tier (€199/mo) if you need white-label branding—Max (€699/mo) is the entry point for logo/color/domain customization.
